The 4 Components to Building an Author Platform

What is an author platform?

An author platform focuses on who you are as the author, and how many people you influence. It is what you represent. It is what comes to mind when people hear your name.

There are four components to building a platform as an author.

Authors should think of themselves in the same way as celebrities do. Becoming famous does not happen overnight. In fact, you don’t become famous without having a following.

And you can’t have a following without first having a presence. People have to come to know you as an author. They must encounter your brand in order to get to you.
Many new authors tend to believe that the only thing they need to focus on is writing the book; when that is so far from the truth. As an author, yes, you must write books; but, you also have to think about how you are going to get in front of the people who matter the most to your career: your readers.

What are the four components to building your platform as an author?

1. Presence. How will people find you if they don’t even know that you exist in the first place? You must spend time doing the things that will get you in front of the people who will be reading and promoting both you and your work. Having a presence opens doors for opportunities you may have never imagined in your life. Social media has made it easy to build your presence online.

2. Relationships. This has to do with the people who can help further your reach and exposure as an author. It is the bloggers, the radio show hosts, the newspapers, magazines, and other forms of media. What connections are you building with the people that can help you get in front of the people who will one day become your fans and supporters? The relationships you build determine how big you can play in the world.

3. Tribe. You have to become the person your reader wants and needs to meet. The person your reader wants to connect with. Take time to get to know your readers. Authors become their readers BFIMH (Best Friend In My Head). But you can’t become that, if they don’t know you, and you don’t know them. Once your readers have to come to know you, and love you, they will become a member of your tribe. They will be your biggest supporters, and will help spread the news of your works, appearances, and more. Tribe members don’t ask to be compensated; they support you because they love you.

4. Brand. What do you stand for in the eyes of your readers? Are you a hot male romance author? Do you write Christian erotica? Whatever it is that makes you unique, is a part of your brand.

Focus on building your platform as an author. It will determine the success or failure of your career. Though it may take time, effort, energy, and even finances, having a solid foundation is well worth the sacrifice.

Big Trades Within The Division Have Always Been Part Of Baseball

As the trade deadline approaches, most broadcasters are naturally discussing completed as well as possible transactions in Major League Baseball. During a game between the Toronto Blue Jays and Minnesota Twins, the announcers had just received the news of a huge trade that had been completed.

The Orioles had traded Zack Britton to the New York Yankees, which prompted the TV analyst to criticize the deal. He complained that the Orioles, who are deeply buried in the East side of the American League, had violated some unwritten rule about never trading within your own division.

I was doubtful that such a rule existed, for any club planning to trade a player would make a deal yielding the best return. When you are wanting to do what is best for your organization, geography would not trump your own interests.

The very next day reinforced my doubts as to that so-called unwritten rule to which the announcer had alluded, for another huge inner division trade had been completed. The Tampa Bay Rays shipped starting pitcher Nathan Eovaldi to the Boston Red Sox, who are currently on top in the A. L. East.

Giving the benefit of a doubt to the broadcaster, I wondered if the rule had once existed but had disappeared like complete games and sacrifice bunts from today’s state of the game. Recalling some notable transactions over the last fifty years, however, I realized that there had not been an unwritten rule that suggested teams not trade within their own divisions.

Here are eight cases since the Seventies in which well-known players were traded from one team to a rival in its own division.

San Francisco traded future Hall of Fame first baseman Willie McCovey to a team not only in the same row in the standings, but also in the same state. The San Diego Padres acquired Stretch from the Giants way back in 1973.

Early in the next decade the Houston Astros traded All-Star outfielder Cesar Cedeno to West rival Cincinnati, which in turn sent third baseman Ray Knight from the Reds.

The year immortalized by George Orwell’s futuristic novel, 1984, saw a notable inner division trade. The Philadelphia Phillies shipped popular outfielder Garry Matthews to the Cubs, and he helped Chicago to the playoffs soon after that.

Two years later future Hall of Fame catcher Gary Carter was traded by the Montreal Expos to Eastern Division rival New York, where Carter helped the Mets win the 1986 World Series Championship against the Boston Red Sox. Apparently the Expos, like the Astros and Giants before them, had been oblivious to the rule not to trade to rival clubs.

All Star slugger Carlos Delgado, less than a year removed from winning a World Series Championship with the Marlins, was sent from Florida to the New York Mets back in 2005. Three years later on July 29, 2008 the Texas Rangers traded first baseman Mark Texiera to the Angels.

In 2010 the Milwaukee Brewers swapped All Star center fielder Jim Edmonds to N. L. Central rival Cincinnati, who felt Edmonds would help the Reds reach the postseason for the first time since the end of the twentieth century. Again, if such a rule existed, it continued to be ignored by most clubs.

In a more recent transaction the Minnesota Twins in 2011 agreed to send designated hitter Jim Thome to the Cleveland Indians, the club with which he started his illustrious baseball career. Thome was contemplating retirement, and he wanted to end his playing days as a member of the Tribe.

How to Light Up Your Backyard Basketball Court

Passionate about basketball! Why not install a basketball court in your backyard? The good news is that it is one of the simplest backyard courts that can be installed. And, after installing it, you can enjoy endless hours of basketball fun in the comfort of your home. To avoid interruptions to your game, why not install backyard basketball court lighting so that you can play as and when you feel like!

However, while lighting a backyard basketball court, certain factors need to be borne in mind:

Building codes

There are specific building codes such as height restrictions, proximity to the border, foot candle limitations, etc. The building code may set a limit on the height of the light pole.

Light Spillage

This is when light spills to areas such as your neighbor’s premises and causes a disturbance to them. Light spillage can be controlled by limiting the foot candles of your light.

Cost

This is also an important factor to be considered while the installation of lights for the court. The various expenses involved are the cost of the fixture, installation cost, maintenance expenses, and operating costs. It is vital to choose the lighting from a reliable supplier so that you can reduce your operating and maintenance expenses.

Let me explain how to plan the lighting:

• Sport lighting standards are measured in “foot candles” which implies the illumination per square foot. A backyard basketball court is 30’*35′ in dimensions. For this size of the court, the lighting required is 10-19 foot candles.
• The lighting requirements for an outdoor court are different from that of an indoor court.
• The lighting required is also dependent on the audience watching. Obviously, a backyard court will have a limited audience. So you can install a lower intensity of light.
• The lighting required by the basketball court also depends on the size of the court.
• Lighting should also be sufficient for the sidelines as well.

After this, we come to the choice of lights.

Options for lighting used for a backyard basketball court:

Luminaires: They are made of cast aluminum and use the lighting technology Pulse Start Metal Halide(PSMH) which ensures a long life and low energy consumption.

LED lighting: LED lighting has become more prevalent now. This type of lighting has a high initial cost but proves economical in the long run. This is because of low power consumption and long life.

With all the information, what are you waiting for? Install a backyard basketball court to enjoy endless hours of fun!

Sportscapers is a leading company based in Houston that provides equipment and installation of backyard sports courts. To know more visit here

How to Write and Benefit From Free Online Articles

You want more website traffic. You want more blog visitors and views. You want more opportunities to speak and present at conferences and industry trade shows. You want more credibility and desire more exposure.

What you need to do is write more articles for a broader audience. You need to allow your content to help you expand your potential opportunities. You can simply start by writing beyond your niche or speciality, creating articles that speak to a broader audience.

Develop Articles Beyond Your Niche

Having a speciality is well and good, but your audience is narrowed by your niche. Everyone is not interested in the history of weaving across the centuries. However, you can turn that idea into something appealing by putting more focus on what types of woven items sell best on Etsy or a how-to article on taking woven art and crafts to market both online and otherwise. The broadened topic allows you to expand your audience and increase your exposure.

To go beyond your niche, you have to get out of your own comfort zone and dig a little deeper to produce articles that have a broad appeal. Consider the how-to article. In order to develop a how-to article, you have to work step by step with the end product in mind by providing a procedural concept along the way. It may require more explanation because you want to appeal to the novice as much as you want to appeal to the experienced person. With how-to articles, you can rely on your experience, hobbies, research and education to serve as your resources. The goal is to broaden your appeal thereby broadening your audience.

How to Structure Your Articles

Your articles must appeal to a broader audience and that starts with structure. Consider the layout of your article. From title to type, your article needs to have an aesthetic appeal that includes shorten paragraphs, simple sentence structure and section headings with bullet point lists. By making your structure more appealing, readers will go beyond the headline and title to skim the article before fully reading it.

Your articles should at least be:

Interesting

If you fail to capture the attention of the reader, then you have failed to attract the reader. From the very title of the article, you have to grab the reader’s attention and hold the reader’s interest by delivering on the topic promised via the title. Opening with an attention-grabbing first line or paragraph keeps readers glued to your article. However, you have to deliver with interesting content throughout the article.

Informative

Your articles need to provide readers with information that they did not have prior to seeing your title or reading your article. It can be either entirely new information or a totally different spin on a well-known topic. No matter how you approach your topic, you need to craft an article that remains informative on a variety of levels from novice to experienced. Allow for insights and innovative perspectives to draw readers further into your article. Include stats and facts that support your article’s direction.

Inspiring

People read articles for more than just interest and information. People desire to be inspired. Allow readers to find inspiration through your articles. Stir up their interests to the point where they want more and desire to put some of your pointers into practice. Make readers feel like they can implement new ideas on their own or do something different by utilizing a step-by-step method that you have written about in your articles. You want to leave your readers feeling inspired to the point where they want to try out on their own.

Benefits of Free Online Articles

Writing free articles have their own inherent benefits. Some of these benefits include additional writing opportunities and paid speaking engagements, even information product sales.

Some other benefits of free articles include:

Increased website traffic
More blog visitors and views
Heightened exposure to a broader audience of readers
Increased credibility on topics and industries

You can gain a lot from writing free articles. You just have to be certain to make a wide range appeal and develop content that speaks to a variety of audience levels.

Bruce Jackson serves as both founder and lead consultant with Life Path Consulting Services, a division of Life Path Ministries & Services, servicing nonprofit, small business and churches with a variety of services from fund development and strategic planning to staff development and training. He is also a poetic presenter and author of books of inspirational poetry and multiple e-books on ministry, community service and other topics.

Fight Off Enemies by Becoming More Successful

If you have a great reputation in your community how can you protect it from those who wish to defame you? Success is hard to get and the last thing you want is for some person to take it from you. If someone attacks you with a negative statement to make you look bad how do you fight back? There is a simple solution to this problem.

What you can do is wait for the attacker to stop attacking. Then go on the offensive. This works very well when something bad happens to the person who attacked you. This is when you let them have it. However there is a better solution to this problem.

Instead of attacking the person back directly or indirectly what you can do is simply become more successful at what you do. You have to be better than
the competition. You have to be bigger than the enemies who wish to destroy you. If your reputation is larger than your rivals then their voice does not matter as much as yours. You have to defeat your enemies by becoming more successful at what you do than your enemies are at what they do.

You have to push yourself out there so far ahead of your enemies that they cannot catch up with you. By becoming more successful a large number of people know about you as a highly successful person. Your enemies cannot keep up with you because they are way too small to persuade the public against you. When you grow bigger your enemies will look small and petty.

There is board game called go. It is different from the game chess. In the game go the objective is to dominate the board by taking up the most space on the game board. In life successful people dominate the public perception of them. The more success a person has and the more well-known the successful person is the more protected this person is from their enemies.

Have you noticed how hard it is to criticize a highly successful and popular person and get away with it. Some people have such a good reputation that you would look like a fool criticizing this person. That’s The Power of success and a big reputation. Superstars are more well-known than critics. A critic tries to make a name for himself by attacking someone who is highly successful.

Like the old saying goes, there has never been a statute erected to a critic. So keep on pushing and keep on striving for higher Heights. That way you will leave your enemies in the dust.